Regis McKenna founded his own high tech marketing firm, Regis McKenna, Inc., in Silicon Valley in 1970 after working in the marketing departments of two early semiconductor pioneering companies. McKenna is included in the San Jose Mercury News' Millennium 100 as one of the 100 people who made Silicon Valley what it is today. McKenna has written and lectured extensively on the social and market effects of technological change advancing innovations in marketing theories and practices. Regis will speak to the participating Alliance members about "How Technology is Changing Marketing."

Following Regis' keynote, members will begin their private Alliance Group meetings. We will also host a CEO Luncheon after the meeting, from 12:30 pm to 1:30 pm, to enable our members to meet CEOs from throughout the Alliance.