As president and chief executive officer of Logitech, Bracken Darrell is responsible for Logitech’s strategy for growth and profitability, for the vision for the brand as well as for the company’s operations. Bracken has more than twenty years of experience in business management and brand management in successful global consumer companies, including Whirlpool, Procter & Gamble and General Electric. His broad executive management experience has spanned manufacturing, supply chain, product innovation, consumer services and marketing – targeting customers in mature and emerging markets. He has led growth and reinvention for iconic brands such as Old Spice, Gillette, Braun, KitchenAid and Whirlpool.
Following Bracken's keynote, members will begin their private Alliance Group meetings at 9:00 am. We will also host a CEO Luncheon after the meeting, from 12:30 pm to 1:30 pm, to enable our members to meet CEOs from throughout the Alliance.