Event Archives

Date: Thursday, November 14, 2019
Location: Foster City

“No one cares how much you know, until they know how much you care,” are words that Alden Mills, Founder of Perfect Fitness & Author of Unstoppable Teams, considers one of his mantras in both his business relationships and personal life. Spoken by former President Theodore Roosevelt, the message is an important piece of wisdom, certainly appreciated by the attending Alliance members who welcomed Alden to our Regional meeting at the Foster City Crowne Plaza on November 14th.

Throughout his inspiring talk, Alden shared how these words have impacted his life’s work by describing several lessons learned from his newest book, Unstoppable Teams: The Four Essential Actions of High-Performance Leadership, which tells the story of an inexperienced ship captain who learns the secrets of success in life from an experienced skipper. These four essential actions focus around Alden’s “C.A.R.E” based leadership framework: Connect, Achieve, Respect, and Empower. Connect, and you’ll build trust. Achieve more, and you’ll create direction. Respect others, and you’ll build an environment of continuous contributions. Empower others, and you’ll create ownership within your team. 

A fascinating path has shaped his unique perspective on work: he conquered childhood asthma, jumpstarted his professional life after becoming a standout at the US Naval Academy, and then rose up through the ranks as a three-time Navy SEAL platoon commander. He then transformed himself into an entrepreneur. He founded and grew Perfect Fitness to more than $90 million in sales. Inc. magazine recognized Perfect Fitness in 2009 as the #1 fastest growing US consumer products company and number 4 on its overall list of the Inc. 500. In 2011, Alden sold Perfect Fitness to Implus, and continued working with the brand until 2015. Additionally, he has created more than 40 patents in the consumer sector. He credits his accomplishments to his persistence – more specifically, being persistent about learning from his failures.

Alden’s experience and vibrant storytelling skills makes him a sought-after speaker around the world, and he leads speaking engagements that focus on leadership, team building and high performance. He enjoys publishing articles to his personal LinkedIn profile, offering encouraging bits of insight on handling day-to-day communications in the workplace with bosses and peers alike.

You’ll find links to his recent blog posts and articles at: alden-mills.com.