Alliance Voices: Cat Lincoln, Founder & CEO of CLEVER
Company: CLEVER
Member Since: 2015

As one of the key masterminds behind the Make-A-Wish Foundation’s Batkid viral campaign, Alliance member Cat Lincoln, Founder and CEO of CLEVER, has great tips about maximizing the reach of social media content, such as the importance of telling an emotional story, using hashtags and providing concrete ways for people to participate. Cat shared her knowledge and insight with fellow Alliance CEOs during our San Francisco Alliance Regional Meeting on May 13, 2016, as we rolled out a new presentation format called “Alliance Voices.”

Listen to Cat’s advice, follow her 3 simple principles and perhaps you too, will go viral.

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