Alliance Voices: Chris Mittelstaedt, Founder & CEO of the FruitGuys

During our “Alliance Voices” presentation series on May 13, 2016, Alliance member Chris Mittelstaedt, Founder & CEO of the FruitGuys, talked to fellow Alliance CEOs about how a unifying theory of doing business could help them connect their customer promises with the way they operationalize their business on a daily basis. Chris learned this lesson the hard way in 1999. Following an unfortunate, yet eye-opening event that occurred with one of his employees, he realized that his own view of customer service, and what he thought he had imparted onto his employees, was not understood by those within this organization. After some significant thought and contemplation, Chris came up with a very simple way to express what the FruitGuys’ customer promise is to its employees, and how to operationalize that in a simple fashion so that his employees could check themselves against it on a daily basis. Take a listen to the FruitGuys’ “5 Rs of Customer Promise.”

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