Regis McKenna founded his own high tech marketing firm, Regis McKenna, Inc., in Silicon Valley in 1970 after working in the marketing departments of two early semiconductor pioneering companies. McKenna is included in the San Jose Mercury News' Millennium 100 as one of the 100 people who made Silicon Valley what it is today. McKenna has written and lectured extensively on the social and market effects of technological change advancing innovations in marketing theories and practices. Regis will speak to the participating Alliance members about "How Technology is Changing Marketing."

Following Regis' keynote, members will begin their private Alliance Group meetings. We will also host a CEO Luncheon after the meeting, from 12:30 pm to 1:30 pm, to enable our members to meet CEOs from throughout the Alliance.

Our members have consistently enjoyed our annual Alliance Holiday Dinners where all members and their guests come together as our guests (included in your membership dues).   This year, we are planning three “All-Alliance” CEO Dinners.  We hope that you will find at least one…or all three…convenient for you to attend and meet your fellow CEOs.

Join Alliance members and their guests for a wine tasting and dinner at the City Club in San Francisco. 

Reserve your space early.  This is will be a popular event!

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CEOs who run businesses whose product or service helps our world to be greener will come together to discuss the special challenges of making those businesses thrive.  This will be a hard core discussion about how to run these unique businesses.  We will not discuss how to "green up" standard businesses, nor will we discuss whether businesses should be more green or less green.  There will be no panel or presentation.  Attending CEOs will bring their issues for discussion.  We expect some of those issues to be:

• How to better influence and manage supply chains to adhere to sustainable practices.
• How to identify when customers will pay extra for green products and services.
• Challenges and opportunities with changing legislation and managing with different legislative environments in different countries. 

Attending CEOs should be running a company where a significant revenue generator is a product or service that helps our world be more sustainable, or whose unique differentiator is sustainability.

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These smaller, intimate dinners for Alliance members and their guests were a hit last year and we are bringing them back by popular demand.  A progressive dinner means that we all change seats with each course so that we can meet nearly everyone at the dinner.  We ask a dinner charge of $100 per person so that we can donate all profits from these dinners to Junior Achievement of the Bay Area.  Ed Levine, CEO of Left Bank Restaurants and a fellow Alliance member, has graciously hosted our progressive dinners.  Space is limited, so please register early.

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This Regional Alliance Meeting will feature Tim Brown, CEO of IDEO, the world's leading design consultancy specializing in turnkey product development and innovation strategy. Tim's special interest has been in cultivating great design and innovative thinking within multidisciplinary teams.

Following Tim's keynote, members will begin their private Alliance Group meetings. We will also host a CEO Luncheon after the meeting, from 12:30 pm to 1:30 pm, to enable our members to meet CEOs from throughout the Alliance.

This Regional Alliance Meeting will feature Warren Bryant, Chairman & CEO of Longs Drugs Stores Corporation.  Warren will talk with us about the lessons he learned in his career with The Kroger Company and now as CEO of Longs.

Following Warren's keynote, members will begin their private Alliance Group meetings. We will also host a CEO Luncheon after the meeting, from 12:30 pm to 1:30 pm, to enable our members to meet CEOs from throughout the Alliance.

Join Alliance members and their guests for cocktails and dinner at the Orinda Country Club in celebration of the holidays!

Reserve your space early.  This is always a popular event!

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We look forward to welcoming Bill Campbell back to the Alliance.  Bill is the Chairman of Intuit and he will discuss his philosophies on leadership and management gained from a fascinating career as both a senior executive at several companies including GO Corporation, Claris Corporation and Eastman Kodak Company and as head football coach at Columbia University.  Bill was recently sited by FORTUNE magazine as the “Coach to Silicon Valley CEOs.”

Following Bills keynote, members will begin their private Alliance Group meetings. We will also host a CEO Luncheon after the meeting, from 12:30 pm to 1:30 pm, to enable our members to meet CEOs from throughout the Alliance.