Alliance Roundtable, How CEOs Are Building an AI Workforce in Brick-and-Mortar Businesses

Date: Thursday, April 16, 2026
Location: ZOOM

The Alliance hosts a series of CEO Roundtables intended to dive deep into the use of AI by real-world CEOs to drive business performance. This was our nineteenth session and we featured CEOs who are using AI and data to boost revenue, profits, and performance across marketing, sales, customer support, and operations. A recording of this Roundtable can be accessed by clicking HERE. A summary of the roundtable can be accessed by clicking HERE.

During this Alliance Roundtable, Donn Duncan, CEO of D&D Distributing, a member of the Johnstone Supply organization, shared how he has integrated “AI employees” into core workflows, freeing his front-line teams to drive revenue and deepen customer relationships. Our moderator, Matthew Swanson, is the CEO of StaffAI, a platform that places "AI employees" in sales and marketing roles at field service businesses. Matthew previously founded Google Ventures backed SpeakerText (acquired by CloudFactory 2012) and AugmentCXM (acquired by Sutherland Global 2022), which was one of the first companies to deploy LLM based transformers into enterprise contact centers. Matthew also serves as Managing Partner of Silicon Valley Software Group, which provides fractional CTOs to PE and VC backed companies.

Additionally, we have compiled a list of recommended AI software which may be accessed by clicking HERE.

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