Baba Shiv, Professor, Stanford University

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Date: Friday, June 07, 2013
Location: Santa Clara

Stanford Professor Baba Shiv joined us for this Regional Alliance meeting.  Baba's research expertise is in the area of neuroeconomics, with specific emphasis on the role of neural structures related to emotion and motivation in shaping decisions and experiences. His recent work examines the interplay of the brain’s "liking" and "wanting" systems and its implications for marketing, innovation, leadership and decision making.

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