Chip Conley, CEO of Joie de Vivre Hospitality and author of "Rebel Rules” and "Marketing Matters," discussed his philosophies on leadership from his newest book "How Great Companies Get Their MOJO from Maslow.” Chip gave a brilliant analysis of how Maslow’s hierarchy of human needs enabled him to gain the commitment of customers, employees, and owners. Our Alliance CEOs are still talking about Chip’s discussion.
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