Roundtable, How CEOs are Using AI Agents to Improve Marketing Spend
Date: Thursday, October 24, 2024
Location: ZOOM
AI exploded onto the business scene in 2023 due to its ability to process and analyze massive amounts of data in real-time enabling new applications in virtually all aspects of business operations. While major players such as OpenAI, Microsoft, Alphabet, Amazon and Nvidia are investing billions to become leaders in the next wave of innovation, most CEOs are still uncertain about how they can go beyond experimentation to improving actual business results.
The Alliance of CEOs hosts a series of CEO Roundtables intended to dive deep into the use of AI by real-world CEOs to drive business performance. This was our eighth session and we learned how AI agents can be used to give sales and marketing teams better business intelligence into how marketing dollars lead to revenue. A recording of this Roundtable can be accessed by clicking HERE.
Our moderator, Matthew Swanson, Managing Partner of Silicon Valley Software Group, is a 3x founder who specializes in bringing AI productivity software to the enterprise. He was joined by Daniel Kravtsov, Co-Founder and CEO of Improvado, a marketing automation company that uses AI agents to measure the attribution of its internal marketing spend. The AI agents are able to automate the data governance of marketing campaigns so that all records are kept up to date without requiring manual employee oversight. Matthew's slide deck can be accessed by clicking HERE.
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