Paul Witkay

Malcolm Gladwell Article

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May 20, 2010

Case categories include: Entrepreneurship   

One of my favorite authors, Malcolm Gladwell (Tipping Point, Blink, etc.), wrote a great article in the New Yorker called "The Sure Thing."  It dispels the myth that successful entrepreneurs are daredevils or crazy risk-takers.  He tells several stories of Ted Turner, Ingvar Kamprad of IDEA and others that show that successful entrepreneurs are more like predators that study their prey and seek the least risky time and place to strike.  Click on "Download PDF" above for the complete article.