Geoff Rego says that the ROI value of the Alliance is huge, not only from its "give and take" sharing, but from listening and learning to the mistakes and successes of other Alliance peers. Geoff is the Co-Founder & CEO of Hushly, an anonymous vendor engagement platform, which allows B2B buyers to communicate and ask questions of multiple vendors at once without disclosing their identity. Hushly is also a research and collaboration tool that empowers decision-makers and buying teams to make informed purchase decisions faster and with way less hassle.
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