Menko Deroos says there is nothing to loose by giving the Alliance a try. He appreciates the environment of trust that the Alliance provides, where he can openly discuss true strategic issues. Coming to monthly Alliance meetings gives him the discipline of breaking up the "day-to-day." He describes this is a "parachute effect" and often comes back to his business with new, cool things to think about and apply to his business. Menko is the CEO & Co-Founder of Xicato. A leading developer of superior light quality from LED modules, Xicato’s innovations produced the LED module category.
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