Ctuit Serves Restaurants Efficiency Tools
November 16, 2012
The recession didn’t crimp Ctuit’s growth. In fact, it may have accelerated it.
The restaurant software company has grown about 30 percent each year since its founding in 2000 — even during the downturn. When diners started pinching pennies, the restaurant managers that Ctuit serves craved data to figure out how to boost their sales.
Data is what Ctuit does best. Once clients install its program, the company collects information from the restaurants’ cash registers, vendors and other systems. That data is then synthesized to produce reports that show managers how much each server selling, which items on the menu are most profitable and whether they are complying with state labor laws, among other metrics. Restaurants would spend hours compiling those reports on their own, said Rob D’Ambrosia, Ctuit’s founder and CEO.
“In the past, a restaurant might have done this analysis once a month or once every three months. Now they’re doing it every day,” said D’Ambrosia, a veteran of the industry who has held every post from waiter to manager. “Instead of spending their time building analysis, they’re spending their time acting on it.”
Helping restaurants boost sales has been a smart business model for Ctuit. The company expects to rake in $4.2 million in revenue in 2012, up from $3.1 million last year. Its clients now include Extreme Pizza, Boudin, Panera Bread, Gordon Biersch and Pasta Pomodoro.
The company has doubled its staff over the last two years to 30 employees. Its 5,500-square-foot headquarters in Novato are a tight fit, so it will move to a 12,000-square-foot space in early 2013, D’Ambrosia said. A 99-percent customer retention rate has propelled its steady growth. The restaurants, about 80 percent of which are chains, pay a monthly subscription fee for the software that runs from $99 to $180.