HyTrust Named Finalist for “Most Innovative Company” at RSA Conference 2011

February 10, 2011

SAN FRANCISCO – (EON: Enhanced Online News) – HyTrust announced it has been named one of 10 finalists for the always popular “Most Innovative Company at RSA® Conference 2011″ contest, part of Innovation Sandbox, a unique half-day program representing today’s best new security solutions. This year’s program will feature interactive white boarding sessions, a “Trailbreaker Innovators” panel and the all-new “Start-up Speed Dating” session, matching up venture capital professionals with early stage start-up company attendees.

“The explosive growth of virtualization and cloud technologies also brings new security challenges”

“Security threats are more varied and elaborate than ever before, creating major challenges for today’s security professional,” said Area Vice President and General Manager of RSA Conference, Sandra Toms LaPedis. “For the past 20 years, the commitment of RSA Conference has been to bring together the smartest people in the field to address these challenges. With this award, RSA Conference commends the companies and individuals that are driving the next stage of security innovation.”

HyTrust is a finalist based upon its ability to provide protection up and down the cloud stack, from network (Cisco Nexus 1000V) to physical (UCS, Intel® TXT support) layer elements. For VMware-based infrastructure, HyTrust Appliance provides consistent control across every available access method and protocol; highly flexible and enforceable virtual infrastructure policies; visibility and reporting, and highly detailed logging of attempted and successful changes to virtual and cloud-based environments. In addition, HyTrust Appliance enables organizations to optimize cloud resource utilization. This includes providing proper segmentation of the infrastructure and enforcement of separation of duties.

HyTrust Appliance enables greater return on investment (ROI) for virtualization and cloud initiatives, allowing organizations to expand their implementations to Tier 1 and mission-critical systems subject to regulatory compliance and industry mandates such as PCI. It further improves ROI by enabling self-service across the entire IT ecosystem.

Collaboration with Intel

HyTrust and Intel Corp. have collaborated on a joint solution that perfectly illustrates the above capabilities in the cloud. Intel TXT attests to platform identity and trustworthiness with hardware-based mechanisms; this enables the controlled launch and registration of critical infrastructure software, establishes trust, and protects the confidentiality and integrity of software applications and data. Combining VMware platform technology with HyTrust Appliance perfectly complements Intel’s TXT boot measurement via the VMware vSphere™ 4.1 Web Services SDK by providing ultimate determination over which virtualized cloud operations are allowed or disallowed based on the integrity of the underlying platform.

“HyTrust Appliance provides control, visibility, security and compliance for shared environments that form the foundation of internal and external clouds,” said Eric Chiu, President & CEO of HyTrust. “We’re honored to be selected as an Innovation Sandbox finalist two years running. Our partners include key innovators in this space such as Intel and VMware, enabling our rich policy engine to drive security zone definition all the way down to the hardware level and paving the way in the industry for broader cloud acceptance.”

“The explosive growth of virtualization and cloud technologies also brings new security challenges,” said Billy Cox, Intel’s director of Cloud Strategy & Planning. “The HyTrust solution to enforce policy in a cloud using the hardware root of trust established by Intel® TXT-enabled servers is an important addition to a cloud implementation. Our joint efforts improve trust and security in cloud environments deployed on Intel server platforms.”

RSA Session on Trusted IaaS

Please also attend the breakout session entitled “Trusted IaaS” (CLD-403) on Friday 2/28 at 11:20 AM, where Charlton Barreto, Technology Strategist and Principal Architect of Intel Corporation and Hemma Prafullchandra, Chief Technology Officer of HyTrust will explore policy, security and trust considerations for cloud infrastructure offerings.

Information About “Most Innovative at RSA”

The “Most Innovative Company at RSA Conference 2011” winner will be decided at the conclusion of Innovation Sandbox, after each finalist gives a 3 to 5-minute presentation to a panel of judges including Asheem Chandna of Greylock Partners; Gerhard Eschelbeck of Webroot; Renee Guttmann of Time Warner Inc.; Paul Kocher of Cryptography Research; Ray Rothrock of Venrock; and Hugh Thompson, Program Committee Chair for RSA Conference 2011. The winner will be announced to all Conference attendees on Tuesday morning during the RSA Conference 2011 opening session. Additional information about the “Most Innovative Company at RSA Conference 2011” contest and Innovation Sandbox program can be found at: https://365.rsaconference.com/community/connect/innovation-sandbox.

About RSA Conference

RSA Conference helps drive the global information security agenda with annual events in the U.S., Europe and Japan. Throughout its 20-year history, RSA Conference consistently attracts the best and brightest in the field, creating opportunities to learn about information security’s most important issues through face-to-face and online interactions with peers, luminaries and emerging and established companies. As information security professionals work to stay ahead of ever-changing security threats and trends, they turn to RSA Conference for a 360-degree view of the industry. RSA Conference seeks to arm participants with the knowledge they need to remain at the forefront of the information security business. More information on events, online programming and the most up-to-date news pertaining to the information security industry can be found at www.rsaconference.com.

About HyTrust (www.hytrust.com)

Virtualization Under Control™.

HyTrust®, headquartered in Mountain View, CA, is the leader in policy management and access control for virtual infrastructure. HyTrust empowers organizations to virtualize more—including servers that may be subject to compliance—by delivering enterprise-class controls for access, accountability, and visibility to their existing virtualization infrastructure. The Company is backed by top tier investors Granite Ventures, Cisco Systems (Nasdaq: CSCO), Trident Capital, and Epic Ventures; its partners include VMware; Symantec (Nasdaq: SYMC); Citrix (Nasdaq: CTXS); RSA (NYSE: EMC) and Intel Corporation (Nasdaq: INTC).