Nuevora Named Among the Hottest Big Data Startups of 2014
July 28, 2014
Why Nuevora is one of the 50: Nuevora has set its sights on one of Big Data’s early growth areas: marketing and customer engagement. Nuevora’s nBAAP (Big Data Analytics & Apps) Platform features purpose-built analytics apps based on best-practices-driven predictive algorithms. nBAAP is bBig Data startup Nuevora's engagement platformased on three key Big Data technologies: Hadoop (data processing), R (predictive analytics), and Tableau (visualizations).
On top of all of this, Nuevora’s algorithms work on disparate sources of data (transactional, social media, mobile, campaigns) to quickly identify patterns and predictors in order to tie specific goals to individual marketing tactics.
The platform includes pre-built apps for the customer marketing business process – acquisition, retention, up-sell, cross-sell, profitability, and customer lifetime value (LTV). With only “last-mile” configurations required for individual customer situations, Nuevora’s apps empower organizations to anticipate their customers’ behaviors.
Nuevora gives end users the ability to continually recalibrate their predictions using a “closed-loop recalibration engine,” which helps organizations keep up with only the most pertinent insights based on the latest data.
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