Member News

July 24, 2025

Scottsdale, AZ -- Serial entrepreneur and tech visionary Steve Taplin is shattering startup myths with his new book, Fail Hard, Win Big: 30 Ventures | 20 Failures | 10 Wins—a brutally honest blueprint for navigating entrepreneurial failure and turning it into a competitive weapon. Since its release on June 25, 2025, the book has skyrocketed to Amazon best-seller status in multiple categories within its first 30 days, earning five-star reviews from founders, operators, and C-suite executives alike.

In a business world obsessed with glossy highlight reels, Fail Hard, Win Big offers something refreshingly raw: a real-world manual for surviving—and thriving—after failure. Drawing from his direct experience launching 30 companies (with 20 crashing hard), Taplin flips the script on success, arguing that failure isn’t a detour—it’s the cost of entry.

“You’ve been lied to,” says Taplin. “Failure isn’t just an option; it’s the brutal, bloody toll you pay for a ticket to the big leagues. I wrote this book to give entrepreneurs the mental armor and tactical tools to not just survive the hits, but to use them as fuel. The goal isn’t to avoid failure—it’s to become unstoppable because of it.”

Inside the Book:

Readers will uncover practical strategies to bulletproof their mindset, scale through chaos, and build systems that don’t rely on hero founders to survive.

Key Takeaways Include:

• The Unbreakable Why: Craft a core purpose so strong, no failure can break you.
• Resilience as a Revenue Strategy: Learn how to weaponize failure to your advantage.
• The 10 Brutal Truths: What every successful entrepreneur knows—but few are willing to say out loud.
• Systems Over Self: Build businesses that run without breaking their builders.
• Fail Hard, Win Big isn’t motivational fluff—it’s a roadmap for founders who’ve been punched in the face and still want back in the ring.

About the Author:

Steve Taplin is a serial entrepreneur, tech innovator, and CEO of Sonatafy Technology, a nearshore custom software development firm. With 30 companies under his belt—10 of them multi-million-dollar successes—he’s no stranger to the scars of entrepreneurship. A regular contributor to Forbes and Entrepreneur Magazine, Taplin writes candidly about leadership, failure, and the brutal truths of building something from scratch.

About Sonatafy Technology:

Sonatafy Technology is an award-winning nearshore software development firm providing top-tier, time-zone-aligned engineering talent from Latin America. With deep expertise in cloud, mobile, and enterprise platforms, Sonatafy helps companies scale faster, ship smarter, and innovate with confidence—without the offshore chaos.