Scott Seidewitz, Principal, The Seidewitz Group
Date: Thursday, March 12, 2020
Location: Foster City
A graduate of MIT, an ex-P&G branding expert and a former political activist, Scott Seidewitz has never shied away from challenging the conventional wisdom. With a sharp business perspective and deep understanding of market research best practices, Scott specializes in showing how conventional research often stifles innovation and growth. He offers business leaders provocative new approaches to using customer insights to drive business results. One of the key areas where Scott has innovated is in applying the science of memory and motivation to marketing.