Alliance Perspectives

The implicit understanding among Alliance members is that, in exchange for their willingness to share their own experience and knowledge, they gain access to the extraordinary collective wisdom of the Alliance community of CEOs. Our members do amazing things and here we've collected some of their lessons learned to preserve and highlight the wealth of knowledge in our membership. Alliance Founder & CEO, Paul Witkay, also shares his perspectives on topics such as leadership, strategy and innovation.

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Showcasing Your People
February 06, 2005

Your customers want to know that your firm can satisfy their needs. At K/P Corp, it's the people on staff that deliver, with the help of equipment. When Rich Barbee was appointed CEO he found that the equipment was being marketed, not the people. That was fixed, with excellent results.

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Case categories include: Human Resources   Marketing   

Tom Oliver

In Charge but Not In Control
January 12, 2005

New CEO steps in ready to ramp up, but discovers serious product problems and has to re-engineer and refinance to save the firm. Read how to avoid these kinds of surprises.

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Case categories include: Human Resources   Leadership   Operations   

It’s No Longer Product vs. Service
December 24, 2004

A software developer is confident that he understands making products and selling them over and over again. But when customers ask him to start a new business -- providing a service of paperwork processing for clients, he hesitates because it's a service. Can this product-driven firm succeed in low-tech services?

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Case categories include: Strategy & Planning