Alliance Cases

The implicit understanding among Alliance members is that, in exchange for their willingness to share their own experience and knowledge, they gain access to the extraordinary collective wisdom of the Alliance community of CEOs. Our members do amazing things and we've been collecting some of their "lessons learned" in Case Studies that preserve and highlight the wealth of knowledge in our membership. We also interview our members from time to time on matters of interest, and you'll find their thoughts here as well.

To see only cases for a certain category, choose one from the following list:

Gene Miller

Face to Face with Your Important Clients & Customers
June 06, 2005

It's easy for to get wrapped up in all sorts of organizational issues and drift apart from our clients and customers. This story highlights how Gene Miller, Chairman and CEO of a major law firm, invests time with his key clients, and the benefits to all CEOs if they do likewise.

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Case categories include: Leadership   Sales   

Rob Wrubel

Purist to Populist
May 06, 2005

Great business ideas are often borne by finding the mainstream's interest in little-known products and services and making them more popular. Serial entrepreneur Rob Wrubel has a track record of doing just that, although it didn't happen overnight.

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Case categories include: Entrepreneurship   Marketing   Strategy & Planning   

Rich Jepsen

Sailing Beyond the Small Business Mindset
May 06, 2005

A small business struggles along staying small for many years. Its owners grow tired of the struggle and recommit to building a bigger and healthier business. Key signs of being stuck in the small business mindset are identified, and steps that can be taken to get your business to the next level.

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Case categories include: Entrepreneurship   Strategy & Planning   

Tom Engdahl

The Pain Doctor
February 24, 2005

Tom Engdahl is the pain doctor of business. He looks for pain in an industry then develops the cure. He's done it over and over again, each time with a business success and a liquidation event.

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Case categories include: Entrepreneurship   Strategy & Planning   

Showcasing Your People
February 06, 2005

Your customers want to know that your firm can satisfy their needs. At K/P Corp, it's the people on staff that deliver, with the help of equipment. When Rich Barbee was appointed CEO he found that the equipment was being marketed, not the people. That was fixed, with excellent results.

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Case categories include: Human Resources   Marketing   

Tom Oliver

In Charge but Not In Control
January 12, 2005

New CEO steps in ready to ramp up, but discovers serious product problems and has to re-engineer and refinance to save the firm. Read how to avoid these kinds of surprises.

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Case categories include: Human Resources   Leadership   Operations   

It’s No Longer Product vs. Service
December 24, 2004

A software developer is confident that he understands making products and selling them over and over again. But when customers ask him to start a new business -- providing a service of paperwork processing for clients, he hesitates because it's a service. Can this product-driven firm succeed in low-tech services?

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Case categories include: Strategy & Planning