The implicit understanding among Alliance members is that, in exchange for their willingness to share their own experience and knowledge, they gain access to the extraordinary collective wisdom of the Alliance community of CEOs. Our members do amazing things and we've been collecting some of their "lessons learned" in Case Studies that preserve and highlight the wealth of knowledge in our membership. We also interview our members from time to time on matters of interest, and you'll find their thoughts here as well.
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After seeing a presentation at the Alliance of CEOs by Chuck Smith, CEO of SBC West, it became crystal clear how powerful great communication skills can be. The audience was engaged and entertained. Read some of the key speaking techniques he used and how they can make any CEO a better communicator.
Most decisions in our world stem from emotion. Jewelry firm Lori Bonn Design turned its founder into a public personality - an icon, as part of its branding strategy and as a result, hit it big on TV. Take branding to the next level.
Read about an executive compensation system that really worked. By generously sharing the bottom line, the owner quadrupled his take home. The concept is laid out, and critical elements to successful implementation are detailed.
Summary: A new architectural firm discovers that some clients just aren't for them, and don't contribute to profits. Based on their strategic objectives, they develop of prospect profiling system to avoid likely problem clients and focus on business that is most useful for growing the firm.
As part of a going public strategy, the founder brings in a new CEO, but it doesn't work well. After two years, the founder steps back in, but the passion is gone. A new replacement is successful. Explore issues surrounding maintaining a founder's passion over time.
Low-tech concrete meets high-tech logistics when RMC Pacific Materials acts to save their customers money through integration and technology, rather than price cutting. The result: industry leadership and a choice contract: The new Oakland -San Francisco Bay Bridge.
It's easy for to get wrapped up in all sorts of organizational issues and drift apart from our clients and customers. This story highlights how Gene Miller, Chairman and CEO of a major law firm, invests time with his key clients, and the benefits to all CEOs if they do likewise.
Great business ideas are often borne by finding the mainstream's interest in little-known products and services and making them more popular. Serial entrepreneur Rob Wrubel has a track record of doing just that, although it didn't happen overnight.
A small business struggles along staying small for many years. Its owners grow tired of the struggle and recommit to building a bigger and healthier business. Key signs of being stuck in the small business mindset are identified, and steps that can be taken to get your business to the next level.
Your customers want to know that your firm can satisfy their needs. At K/P Corp, it's the people on staff that deliver, with the help of equipment. When Rich Barbee was appointed CEO he found that the equipment was being marketed, not the people. That was fixed, with excellent results.
A software developer is confident that he understands making products and selling them over and over again. But when customers ask him to start a new business -- providing a service of paperwork processing for clients, he hesitates because it's a service. Can this product-driven firm succeed in low-tech services?