Nuggets from Behind Closed Doors
Inside every private Alliance meeting, there are hundreds of years of experience. While keeping confidentiality of the member who provided the challenge to their group, we’ve captured (with permission) just some of the insightful comments from a handful of members. Read what these members had to say to get a glimpse of what it is like to be an Alliance member.
To see insights for a certain category, choose one from the following list:
Marketing - Search Results (13)
Member Craig Hinkley Speaks: Tempted to Turn Down Funds? Consider These Risks
When the financial markets are hot, business leaders are often faced with the question: should I fundraise or not – and what’s at stake if I don’t? Craig Hinkley, CEO of WhiteHat Security, offers insight into assessing competitor risk and staying on top of the market.
Read MoreInsight categories include: Finance Leadership Marketing Sales Strategy & Planning
Member Sheeroy Desai Speaks: Cut Through The Noise
Interest in the service you are offering is a beautiful thing. But interest does not equate to action. Sheeroy Desai, Co-Founder & CEO of Gild Inc., shares a clever strategy to seal the deal.
Read MoreInsight categories include: Entrepreneurship Marketing Sales
Member Navin Nagiah Speaks: You are not ready (yet) to make a decision.
Torn between being a market leader & IPO’ing or selling the company? Navin Nagiah, President & CEO of DNN Corporation, offers some considerations to help distill a smart decision.
Read MoreInsight categories include: Culture Finance M&A Marketing Operations Sales Strategy & Planning
Member Marco Marini Speaks: Take Advantage of Your Small Size
Though it may seem like bad news when companies like Amazon or Costco move into your market, Marco Marini, CEO of ClickMail Marketing, sees an opportunity to differentiate and thrive.
Read MoreInsight categories include: Marketing Sales Strategy & Planning
Member Edmundo Costa Speaks: Stop Trying to Boil the Ocean
New technology can offer value to customers across multiple verticals. Edmundo Costa, Vice President of Sales at Automation Anywhere and previously the CEO at Catbird, shares his perspective on maintaining focus while scaling the business.
Read MoreInsight categories include: Marketing Sales Strategy & Planning Technology
Member John Maydonovitch Speaks: Don’t Miss the Analyst Calls
Managing risk exposure in your client portfolio is key to sustainable growth. John Maydonovitch, CEO of MCE, reveals a simple way to gain helpful insights.
Read MoreInsight categories include: Marketing Sales Strategy & Planning
Member Ittai Bareket Speaks: The CEO Should Be the Best Salesperson in the Company
Is your staff excited about a new product, but it just isn’t selling? Alliance Member, Ittai Bareket, CEO of Netformx, explains how to jump in proactively and quickly distill what’s the matter.
Read MoreInsight categories include: Marketing Sales Strategy & Planning
Member Ted Christianson Speaks: 3 Basics to Remember as You Grow a Startup
The excitement of driving growth in a startup can all too often distract from critical business basics. Member Ted Christianson, Chairman of Christianson Systems, discusses key business ideas that are precursors to any sustainable growth.
Read MoreInsight categories include: Marketing Sales Strategy & Planning Technology
Member Peter Bailey Speaks: Be the White Knight, Not a Kamikaze
Alliance Member, Peter Bailey, President & CEO of Vertical Communications, shares his insights on a case brought by the CEO of a technology company that was disrupting a traditional market by replacing hardware with a much cheaper software solution.
Read MoreInsight categories include: M&A Marketing Sales Strategy & Planning Technology Trends
Member Burt Cummings Speaks: Sell Yourself Through the Pain You Solve
Read what member Burt Cummings, CEO of Versaic, shared with his Alliance peers during a brainstorming session with a CEO who was challenged to more clearly explain his company’s value proposition.
Read MoreInsight categories include: Marketing Sales Strategy & Planning Technology
Member Brad Freitag Speaks: Go Direct, Go Small, Learn Lots
Alliance Top Team Member, Brad Freitag of FileMaker, shared his thoughts on a case brought by an SVP whose company was reinventing itself as a cloud provider offering SaaS in place of their current hardware/software package.
Read MoreInsight categories include: Boards Leadership Marketing Operations Sales Strategy & Planning Technology
Member Rick Martig Speaks: Get a Product Marketing VP
When a fellow Alliance member's product management efforts were stuck in research, Alliance Top Team Member, Rick Martig, CFO of Nexenta Systems, suggested jumpstarting their marketing initiatives in a way that tied its R&D with market needs.
Read MoreInsight categories include: Marketing Operations Sales Strategy & Planning
Member Prem Uppaluru Speaks: Be Careful About Switching to Product Business
Read what Prem Uppaluru, CEO of Transera Communications, shared with an Alliance member whose consulting company was considering whether to create a successful new product or transform itself into a product company.
Read MoreInsight categories include: Leadership Marketing Organizational Design Sales Strategy & Planning
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